Know exactly where every lead came from.
Nova Leads Market gives insurance, home services and legal teams a direct line to vetted form fills and inbound calls, with creative-level source visibility and approval control before a single lead reaches your sales floor.
Buying leads should not feel like buying blind.
Most vendors hand you a spreadsheet and a wire date. You find out what you actually bought after your team has already worked it.
You cannot see the source.
Leads arrive with no view of the ad, the landing page or the publisher behind them. The only thing you can audit is the invoice.
You cannot control quality.
By the time a bad lead is flagged, it is already paid for, already dialed, and already counted against your close rate.
You cannot integrate cleanly.
CSV drops, forwarded emails and manual re-entry between your vendor and your intake team. Speed to lead dies in the handoff.
Four steps from budget to booked appointment.
You sit in the pipeline the whole way through, not at the end of it.
- 01Set your terms.
Choose your vertical, markets, daily volume, delivery hours and budget. Adjust or pause any of it in real time, without waiting on a rep.
- 02See the source.
Every creative running against your buy is visible, down to the ad, the publisher and the claim being made. No hidden inventory.
- 03Review the lead.
Approve or decline by creative source and publisher, with the reason captured. Your decisions shape what gets sent next.
- 04Route it in.
Accepted leads push into your CRM or intake system the moment they convert, by API, webhook or warm transfer.
Control that sits upstream of your sales floor.
Every lever your team argues about after a bad month, exposed before the spend happens.
Lead review queue
See each lead with its source creative, publisher, timestamp and qualification data attached. Approve, decline or flag in one click, and watch your quality profile tighten with every decision you make.
Creative-level visibility
Know which ad produced the lead, not just which vendor sent it.
Budget pacing and caps
Daily, weekly and monthly caps with live pacing. No waking up to an overspend.
Call and form routing
Send inbound calls to the right rep and form fills to the right queue, by market and by hour.
Publisher scorecards
Track accept rate, contact rate and close rate by publisher. Cut what underperforms and scale what does not.
Three pipelines that live or die on speed.
Insurance
Auto, home, health and final expense.
Built for agencies that need volume without outrunning their licensing footprint.
Home services
Roofing, HVAC, solar, windows and remodeling.
Built for contractors who need the phone ringing through install season.
Legal
Personal injury, mass tort and consumer claims.
Built for firms and case managers running strict intake standards.
It lands where your team already works.
Real-time delivery by API, webhook, CRM push or warm transfer. No re-keying, no CSV, no lag between the click and the call.
Salesforce
HubSpot
Zoho- Pipedrive
- GoHighLevel
Zapier- Five9
- RingCentral
Twilio
Slack
Running a custom endpoint? We will build to it.
Tell us what a good lead looks like for you.
Request access and we will walk you through the marketplace, the inventory live in your vertical, and pricing on a short discovery call. If it is not a fit, we will say so on that call.